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Eileen Breen - award-winning NT business strategist, sustainability champion and passionate waste management advocate.
Eileen Breen is at the forefront of efforts to create more sustainable NT businesses.
STORY KERRY SHARP PHOTOS BEC HAYCRAFT | OUTBACK MAGAZINE
As a self-proclaimed “tree hugger” from way back, Eileen Breen was supportive but never quite comfortable about the nature of her family’s NT civil construction and demolition business. The main bugbear was the waste that all went into landfill.
That changed in 2020 when Eileen’s husband Gerry took a stand to enact far-reaching environmental improvements to “turn waste into wealth”. The Breens’ Top End business, NTEX, now recycles a phenomenal 93% of its worksite waste, which finds new life in other products and developments.
“Since 2020, we have diverted and recycled 71,000 tonnes of concrete and asphalt waste that would otherwise have gone into landfill,” business strategist Eileen says. “That equates to 22,187 fully loaded Toyota troop carriers lined up end-to-end along nearly 100km of the Stuart Highway from Darwin to Adelaide River.”
Gerry’s initiative became the stimulus for the SustainAbility project that saw Eileen named the 2023 AgriFutures NT Rural Woman of the Year. SustainAbility supports rural, regional and remote businesses and organisations to develop sustainable initiatives that support the circular economy, build business resilience and profitability, and contribute to positive impacts for local communities and the environment.
“I used to call Gerry the most destructive man in Darwin because he wrecks buildings for a living,” Eileen laughs. “But he dangled a carrot in 2020 by suggesting it would be great if, by promoting our own waste-management concept, we could help other regional and remote community people to start up and implement similar sustainable business initiatives.”
The former Eileen Korenstra and her brother Michael, now a Tasmania policeman, were born to Victorian nurse Heather and Dutch marine engineer Bert, who sailed between Holland, Africa and Indonesia for work and met his young wife on a Melbourne stopover. Heather was hostessing at a Seamen’s Mission dinner dance organised by her mother for homesick sailors. The couple married and Bert was soon turning their inner Melbourne backyard into a flourishing permaculture farm. Later they share-farmed with a good mate in NSW, producing apricots, asparagus, vegetable crops and flowers.
Enchanted by life on the land, Eileen studied for an Applied Science degree at the Victorian College of Agriculture and Horticulture, specialised in landscape design and became head designer for an award-winning pool builder and garden design company in the 1980s. “It all went great guns till a recession saw Victoria’s interest rates surge to 17% and loans for non-essential home improvements dry up,” Eileen says. “The company went from 24 people to just me, the boss and one other bloke. I did his bookkeeping and other office jobs for a while in between working on our family farm.”
She became fascinated by how plants affected the human body, the health benefits of essential oils and aromatherapy, and opened her own Melbourne remedial massage and aromatherapy practice. In 1993, she moved to Darwin in pursuit of a short-lived romance, was captivated by life in the northern capital and opened a new practice here. “That was short-lived too because I met my future husband in a pub one day and ultimately agreed to go with him to his native Northern Ireland and help set up a civil construction business,” Eileen says. “Ten years later I was still there with 2 young sons in tow.”
Northern Ireland was a confronting place in the 1990s because of ‘The Troubles’ leading up to the 1998 Good Friday Agreement. “Six weeks before we were due to move to Gerry’s hometown, Omagh in County Tyrone, the biggest bomb of that violent sectarian conflict exploded killing 31 people including unborn twins and horrifically injuring many others,” Eileen says. “Coming from Australia, I’d never experienced terrorism like this before. Everyone I met knew someone who’d died in that bombing. I was so warmly welcomed into that community and made lifelong friends in our time there.”
Eileen as a toddler with her dad Bert Korenstra and dog Penny.
Eileen reckons they’d still be in Northern Ireland if not for the 2008 Global Financial Crisis, which left them broke because the developer of a major housing project they were building couldn’t pay them. “After losing everything, I told Gerry, ‘We’ve got 2 little boys, and the reality is we’re going to be poor for a while; so, we can stay here and be poor and cold or go back to Darwin and be poor and warm. We chose the latter and had jobs within a week of landing, Gerry with his brother back in the industry and me helping in my parents’ market juice business while also doing office work at Humpty Doo’s St Francis of Assisi school where our boys were enrolled. Six months later Gerry had started up his own business with some help from my parents, and NTEX was soon prominent on the urban landscape.”
With profits constantly fluctuating as economic trends changed, the family needed a regular income, which led Eileen to her ‘perfect job’ as the first Top End field officer for the Many Rivers agency, which helped disadvantaged clients gain skills and financial backing to start their own businesses. Later, she became regional head, managing teams from the NT, Torres Strait, Far North Queensland and Tasmania.
In 2020, Gerry coaxed Eileen to rejoin NTEX to manage the company’s new waste management strategy to minimise waste. They invested in a “whiz bang” heavy duty German machine to recycle waste for new developments and business flourished as big government contracts flowed.
Eileen says while sustainability is a critical aspect of what NTEX does, the company focuses on 3 key pillars – People, Planet and Profit. “Businesses are obliged to make a profit, which provides jobs and taxes for roads and other infrastructure, but they need to understand that they can actually make a big difference for people and the planet and still make a profit,” she says.
As a key part of this pathway, NTEX is helping build positive outcomes for local Indigenous people. “We decided that whatever initiatives we adopted had to make a real difference, and we started mentoring First Nations people just starting up businesses within our industry,” she says. “We don’t do the work for them but work alongside them, providing access to our human resources, and sharing our knowledge and networks.”
NTEX has partnered with Grassroots Action Palmerston Aboriginal Corporation, which helps find jobs for disengaged Indigenous youth, many of whom have been through the youth justice system and struggle to turn their lives around. “We have 3 young people working with us now and another has recently come on board,” Eileen says. “Even if NTEX can’t offer them permanent jobs, we commit to taking them on for 10 weeks and if they get through that time, we recommend them to other employers. So, we’re meeting our environmental and community work [commitments], which I believe are the basic principles of sustainability and can be applied to any kind or size of business.”
NTEX has also engaged local Larrakia man Tony Duwun Lee as a First Nations advisor to provide guidance on potential cultural issues or past troubles. He recently conducted a smoking ceremony at a disused Darwin housing block due for demolition, because, he says, it was important to the Larrakia People to clean away spirits and protect the site in the wake of past suicides, trauma and dysfunction there.
“Eileen has stood up and been left, right and centre in including Indigenous youth within the NTEX workforce program and through her efforts, has got other companies to look at giving these young ones a go,” Tony says. “Some have made it through. Others haven’t, but many have experienced trauma and need to be built up slowly. Eileen has also made her mark with career choices and working closely with the Indigenous mob. She’s seen the disadvantage that Indigenous people go through and is committed to making a change.” NTEX won an NT Chamber of Commerce corporate and social responsibility business excellence award for its work in helping secure jobs for Indigenous youth.
Eileen and her husband Gerry Breen at their NTEX business depot at Girraween, near Darwin.
Eileen’s life has been particularly hectic since her AgriFutures rural award win. Last August she and Donna Digby, NT chair of AgriFutures’ 45-member Territory rural awards alumni, embarked on a highly successful Territory regional roadshow to promote the annual awards and attract future applicants, and so Eileen could present her new workshop on how other businesses could adopt her family’s SustainAbility principles.
“Eileen is a very engaging and articulate workshop presenter driven by her passion through NTEX and wanting to leave the world a better place,” Donna says. “Her award application showed a clear determination to enable and build the capacity of other businesses to embed sustainability practices within their operations. She builds confidence by breaking down a big concept into practical, bite-sized pieces that other owners can confidently put into practice in their own situations. Her clear message is that by being more sustainable in our lives everyone, from businesses to the broader community, can have a positive impact.”
Eileen has addressed multiple government agencies about SustainAbility, been a Charles Darwin University guest lecturer on the concept and participated in the Australian Rural Leadership Program. She also chairs an NT Chamber of Commerce Business Sustainability Working Group that’s emerged from her project. “It’s about getting like-minded industry and government stakeholders on board to reach Territory businesses and grow the impact of business sustainability across the Territory,” she says.
Eileen and Gerry enjoy close family ties and in recent times 3 generations – including sons John and Dan and Eileen’s parents Bert and Heather, who’d sold up and moved north several years ago – have lived on the family’s 8ha Girraween rural block outside Darwin. “Sadly, Mum became very sick last year and passed away in October,” Eileen says. “It was really tough. Mum and Dad had been together 61 years. I made Mum a promise I’d always look after Dad. He’s in his own house next to us and I’ve been able to see him and be with him every day.”
AgriFutures says Eileen’s proactive passion for sustainability has transformed the family business into a shining example of a circular economy and where recycling and reusing have become the core focus of their operations. Eileen’s personal goal is to develop a whole ecosystem of sustainable businesses throughout the Territory. “We’ve made a good start,” she says. “I’ve had great feedback from small businesses now implementing change because of my workshops. One got rid of its obsolete photocopier, and another uses only recycled paper for all its promotional materials. If every business made just a 1% change to their operations consistently over a year, that would equate mathematically to a 38% improvement across the entire business spectrum.